Update: the video got removed from YouTube, but it can still be viewed here: http://vimeo.com/74334470
Ohohoho... Clever. Short and shortchanged? Just watch the video and realize how bad heightism is. Imagine the same ad but a woman turns around to reveal her flat chest and they're met with disgust. Doubt this society would find it so humorous then.
This ad had to go through hundreds of people before being aired, yet it still made it on televisions. Thousands of viewers, many of whom are young and impressionable, likely saw this ad. Now they think short men must be avoided like the plague. People may not remember the ad itself, but the message and impression is clear. Let's be real here, even before a girl hits puberty, if they see an ad like this, they quickly learn short men's place in society. Status definitely matters, like how learning the same person is a servant or a prince affects how we view them.
This is basically like showing Asian guys as undesirable all over TV. You can argue that people are just so smart that they don't get brainwashed by the media, but you know they fucking do. Why else would short and Asian men be ranked lowest on all dating surveys? They are the ones treated most badly in fiction, and now they just happen to be "naturally unattractive?" Please.
Of course, the problems could just be on our end. We're bitter and angry, so that's why we're undesirable to women. You know, kind of like the short guy in the ad, who was completely polite and smiling yet portrayed as abnormal nonetheless?