Putting the article above aside...
It's hard to believe, but there are actually many people who claim height doesn't matter and nobody cares about it. Whether they're convincing others or themselves, aside from the obvious prejudice against short men like the "Napoleon Complex/Short Man Syndrome" labels, notice how people talk about height. Dutch men now "enjoy" the tallest average height.
You know how certain places like India or Korea value pale skin? "This country now enjoys the lightest skin tone."
More on height and language here.